First on the agenda? Ridding people of the idea that country fans are all white, male Republicans.
“There’s 100 million self-identified country music fans around the country,” Hamel said. “And the demographics were surprising to us. … When you’re talking about 100 million people, it looks very much like the United States as a whole.” Hamel said he was especially surprised that most people who identified themselves as country music fans were women, and he was taken aback by just how far removed from the political process many of them were.
“It looks like there’s about 40 [million] to 50 million who are not registered to vote or vote infrequently,” said Hamel, adding that those numbers instantly gave his organization part of its objective.
“The mission is to identify them, educate them about the importance of voting and turn them out,” he said.
Continued hand-sitting on Election Day bodes poorly for country music fans and politicians alike.
…there goes THAT stereotype.