Speaking of leaks, I do wonder why the iPhone 5’s casing leaked so profusely but the iPods’ did not. I suspect the answer is two-fold. First, the iPhone is the single most successful product in the world and is the subject of a disproportionate — dare I say unprecedented — degree of speculation. If any of the new iPod designs had leaked in advance, it surely would have garnered a lot of attention, but nothing like the iPhone. Second, because the iPhone 5 will sell in greater quantities and is going to be available first, it is further along in production in the supply chain. Apple has to begin large-scale production of a new iPhone today so far in advance that I suspect we’ll never again see a surprise iPhone design unveiled on stage.
The iPhone also happens to be Apple’s most profitable product. I suspect many of the leaks were passed along by Apple itself in order to build anticipation. Instead of the ironclad ship of Steve Jobs, we are seeing a series of controlled leaks under Tim Cook.